Lovely Crumpet
Personal project
Lovely Crumpet is a personal project I created to flex my branding, illustration, and motion skills, while experiment with new AI-driven workflows.
I chose crumpets as i wanted something fun and familiar that I could reimagine in a fresh, modern, playful way plus… I really do love a toasted crumpet.
I explored AI workflows in Weavy AI, using Nano Banana and Kling to create realistic food photography, varied camera angles, and bring the packaging design to life.
I then used Figma Make to prototype an interactive app that lets users build and share their own crumpet creations.
My Role:
Brand design / Illustration / Motion /
UX / UI / Art Direction)
Product:
Branding
Produced at:
AntB Design
Target Audience:
Young, social, and indulgent food lovers
Build your crumpet app
I created annotated wireframes of all key pages, harnessing AI-generated indicative placeholder text content to help GOSH plan content production. These were presented and refined with the GOSH team to ensure full alignment before moving to high-fidelity designs.
Cooking Up the Crumpets Behind the Scenes
For this project, I wanted to explore how AI could help me create consistent food photography, integrate the Lovely Crumpet branding across packaging, and produce engaging video content. I used Weavy AI to build reusable workflows that streamlined asset creation, generating realistic crumpet imagery with Nano Banana and producing dynamic video clips with Kling.
