About Me
I'm Anthony Butterfield, a digital designer, art director and creative technologist who helps bring ideas to life through design, storytelling, AI and interactive experiences.
My work spans UX/UI design, digital products, motion graphics, games, e-learning, brand experiences and AI-assisted creative production. I've had the opportunity to work with organisations ranging from start-ups and charities to global brands including the BBC, Dogs Trust, Diabetes UK, CNN, Cartoon Network, The Beano, Tate, American Airlines, BAE Systems, Bloomberg, TfL, Barclays and Zurich.
I enjoy working at the intersection of creativity and technology, combining strategic thinking, user-centred design and AI-native creative workflows to create experiences that are engaging, useful and memorable. From discovery workshops, user research and concept development through to visual design, motion, prototyping and delivery, I'm passionate about finding new ways to blend human creativity with emerging technology, exploring AI-powered workflows that combine image generation, video production, rapid prototyping, no-code development and interactive storytelling.
Core Skills
Art Direction
Art Direction
Creative Direction
Creative Direction
UX & UI Design
UX & UI Design
Product Design
Product Design
User Research
User Research
Discovery Workshops
Discovery Workshops
Journey Mapping
Journey Mapping
Rapid Prototyping
Rapid Prototyping
Motion Design
Workshops
AI Image & Video Gen
AI Image & Video Gen
Vibe Coding
Vibe Coding
Interactive Experiences
Interactive Experiences
Creative Technology
Creative Technology
Game Design
Game Design
Social Media
Social Media
Team Leadership
Team Leadership
Tools
Figma
Figma
Framer
Framer
Photoshop
Photoshop
Illustrator
Illustrator
Premiere
Premiere
After Effects
After Effects
Lottie
Lottie
Rive
Rive
Claude Code
Claude Code
MidJourney AI
MidJourney AI
Figma Weave AI
Figma Weave AI
Adobe Firefly AI
Adobe Firefly AI
Lovable AI
Lovable AI
HotJar
HotJar
ChatGPT
ChatGPT
Spine
Spine
I’ve WORKED for...
With extensive experience across Creative Tech, E-learning, and Advertising. I’ve had the privilege of designing for these leading global brands.
Experience
Freelance Digital Designer & Art Director
Nov 2025 - Present (Bath)
Working with agencies including Team Eleven, Hooey and Red Central, helping bring campaigns, concepts and experiences to life through AI-generated imagery and video, motion design, digital experiences and creative technology.
Recent projects include campaign visualisation, experiential concepts, social advertising, motion graphics, email design and AI-assisted content production for brands including Invisalign, Lily O'Brien's and the National Trust.
Head of Creative – Aer Studios
Jan 2022 - May 2025 (Bath)
Led a small team of UX/UI/UR designers at an award-winning B-Corp creative tech studio focused on meaningful digital products. As part of the senior leadership team, I helped shape strategy, creative vision, and company culture, while remaining hands-on across key projects.
I worked on discovery, UX, UI, art direction, and motion for impactful projects including BBC, Dogs Trust, GOSH’s Neverland, Diabetes UK, CNN, RadioPlayer, and Roman Baths.
My role combined leadership and craft:
Line-managed and mentored a growing design team, interns, and freelancers
Played integral role in pitches, stakeholder workshops, co-design and user testing sessions
Actively involved in project delivery. From discovery and research to detailed UI design, prototyping, and art direction.
Played a key role in the creation of the award-winning Data Escape Room, recognised by BIMA and Fast Company
Instrumental in winning a competitive pitch that secured a spot on the BBC UX&D four-year roster — one of just 8 agencies selected from hundreds
Senior UI/UX Designer – Aer Studios
Oct 2016 – Jan 2022 (Bath)
Hands-on design across apps, websites, games, and e-learning for brands like BBC Bitesize, Cartoon Network, The Beano and Tate Gallery.
Director – AntPixels (Freelance)
Oct 2015 – Feb 2016 (London/Surrey)
Freelance roles with agencies including Fuse Creative, Webcredible, Diverse Interactive, and Engine. Designed UI and UX for clients like Saga, Prudential, BAE Systems and Unibet.
Head of Interactive Design – Smart Cookie
Nov 2013 – Jun 2015 (Guildford)
Led a small team of UX/UI designers delivering digital projects for British Airways, American Airlines, Airbus, Bloomberg, and BAE Systems. Oversaw creative output and team development.
Associate Creative Director – We Are Experience
Mar 2012 – Nov 2013 (London)
Led creative on UX-driven projects for clients including Transport for London (TfL), Barclays, Cineworld, Zurich, and Savills. Line managed designers and contributed to pitches, workshops, and stakeholder presentations.
Creative Design Lead – We Are Experience
May 2011 – Mar 2012 (London)
Art direction and hands-on design for clients including Barclays Wealth, TfL, Zurich, National Express and Chiltern Mainline. Collaborated with researchers, strategists, and developers on end-to-end digital experiences.
Senior Digital Designer – Fresh Egg
Dec 2010 – May 2011 (Worthing)
Delivered creative and front-end work for Channel 4, The Sanctuary, and Simpsons Travel. Worked closely with SEO and dev teams.
Head of Digital Design – Designate
Jan 2010 – Dec 2010 (Brighton)
Led digital delivery for P&O Ferries, LV=, and Vanquis Bank. Art directed freelance teams and shoots; hands-on with UI, motion, and front-end.
Digital Art Director – Designate
Dec 2007 – Jan 2010 (Brighton)
Web Designer – Designate
Jun 2005 – Dec 2007 (Brighton)
Multimedia Designer – Digitalbrain
Sep 2002 – Jun 2005 (Brighton)
About Me
I'm Anthony Butterfield, a digital designer, art director and creative technologist who helps bring ideas to life through design, storytelling, AI and interactive experiences.
My work spans UX/UI design, digital products, motion graphics, games, e-learning, brand experiences and AI-assisted creative production. I've had the opportunity to work with organisations ranging from start-ups and charities to global brands including the BBC, Dogs Trust, Diabetes UK, CNN, Cartoon Network, The Beano, Tate, American Airlines, BAE Systems, Bloomberg, TfL, Barclays and Zurich.
I enjoy working at the intersection of creativity and technology, combining strategic thinking, user-centred design and AI-native creative workflows to create experiences that are engaging, useful and memorable. From discovery workshops, user research and concept development through to visual design, motion, prototyping and delivery, I'm passionate about finding new ways to blend human creativity with emerging technology, exploring AI-powered workflows that combine image generation, video production, rapid prototyping, no-code development and interactive storytelling.
Core Skills
Art Direction
Creative Direction
UX & UI Design
Product Design
User Research
Discovery Workshops
Journey Mapping
Rapid Prototyping
Motion Design
AI Image & Video Gen
Vibe Coding
Interactive Experiences
Creative Technology
Game Design
Social Media
Team Leadership
Tools
Figma
Framer
Photoshop
Illustrator
Premiere
After Effects
Lottie
Rive
Claude Code
MidJourney AI
Figma Weave AI
Adobe Firefly AI
Lovable AI
HotJar
ChatGPT
Spine
I’ve WORKED for...
With extensive experience across Creative Tech, E-learning, and Advertising. I’ve had the privilege of designing for these leading global brands.
Experience
Freelance Digital Designer & Art Director
Nov 2025 - Present (Bath)
Working with agencies including Team Eleven, Hooey and Red Central, helping bring campaigns, concepts and experiences to life through AI-generated imagery and video, motion design, digital experiences and creative technology.
Recent projects include campaign visualisation, experiential concepts, social advertising, motion graphics, email design and AI-assisted content production for brands including Invisalign, Lily O'Brien's and the National Trust.
Head of Creative – Aer Studios
Jan 2022 - May 2025 (Bath)
Led a small team of UX/UI/UR designers at an award-winning B-Corp creative tech studio focused on meaningful digital products. As part of the senior leadership team, I helped shape strategy, creative vision, and company culture, while remaining hands-on across key projects.
I worked on discovery, UX, UI, art direction, and motion for impactful projects including BBC, Dogs Trust, GOSH’s Neverland, Diabetes UK, CNN, RadioPlayer, and Roman Baths.
My role combined leadership and craft:
Line-managed and mentored a growing design team, interns, and freelancers
Played integral role in pitches, stakeholder workshops, co-design and user testing sessions
Actively involved in project delivery. From discovery and research to detailed UI design, prototyping, and art direction.
Played a key role in the creation of the award-winning Data Escape Room, recognised by BIMA and Fast Company
Instrumental in winning a competitive pitch that secured a spot on the BBC UX&D four-year roster — one of just 8 agencies selected from hundreds
Senior UI/UX Designer – Aer Studios
Oct 2016 – Jan 2022 (Bath)
Hands-on design across apps, websites, games, and e-learning for brands like BBC Bitesize, Cartoon Network, The Beano and Tate Gallery.
Director – AntPixels (Freelance)
Oct 2015 – Feb 2016 (London/Surrey)
Freelance roles with agencies including Fuse Creative, Webcredible, Diverse Interactive, and Engine. Designed UI and UX for clients like Saga, Prudential, BAE Systems and Unibet.
Head of Interactive Design – Smart Cookie
Nov 2013 – Jun 2015 (Guildford)
Led a small team of UX/UI designers delivering digital projects for British Airways, American Airlines, Airbus, Bloomberg, and BAE Systems. Oversaw creative output and team development.
Associate Creative Director – We Are Experience
Mar 2012 – Nov 2013 (London)
Led creative on UX-driven projects for clients including Transport for London (TfL), Barclays, Cineworld, Zurich, and Savills. Line managed designers and contributed to pitches, workshops, and stakeholder presentations.
Creative Design Lead – We Are Experience
May 2011 – Mar 2012 (London)
Art direction and hands-on design for clients including Barclays Wealth, TfL, Zurich, National Express and Chiltern Mainline. Collaborated with researchers, strategists, and developers on end-to-end digital experiences.
Senior Digital Designer – Fresh Egg
Dec 2010 – May 2011 (Worthing)
Delivered creative and front-end work for Channel 4, The Sanctuary, and Simpsons Travel. Worked closely with SEO and dev teams.
Head of Digital Design – Designate
Jan 2010 – Dec 2010 (Brighton)
Led digital delivery for P&O Ferries, LV=, and Vanquis Bank. Art directed freelance teams and shoots; hands-on with UI, motion, and front-end.
Digital Art Director – Designate
Dec 2007 – Jan 2010 (Brighton)
Web Designer – Designate
Jun 2005 – Dec 2007 (Brighton)
Multimedia Designer – Digitalbrain
Sep 2002 – Jun 2005 (Brighton)