About Me
I’m Anthony Butterfield, a creative leader, UX&D designer and art director committed to designing user-centered, impactful digital experiences.
As a strategic design thinker and problem solver, I’m passionate about crafting compelling, innovative, and usable digital products and experiences across multiple platforms.
My expertise spans product discovery, research, and concept ideation through to the final design execution and continuous enhancements, ensuring every design solution is thoughtful, engaging, and effective.
Core Skills
Art Direction
Art Direction
UX & UI Design
UX & UI Design
Prototyping
Prototyping
User Research
User Research
Journey Mapping
Journey Mapping
Storyboarding
Storyboarding
Branding
Branding
Workshop Facilitation
Workshops
Audio & Video Editing
Audio & Video Editing
Line Management
Line Management
Motion Design
Motion Design
Game Design
Game Design
Script Writing
Script Writing
Social Media
Social Media
Tools
Figma
Figma
Framer
Framer
Photoshop
Photoshop
Illustrator
Illustrator
Premiere
Premiere
After Effects
After Effects
Lottie
Lottie
MidJourney AI
MidJourney AI
Runway AI
Runway AI
Firefly AI
Firefly AI
ChatGPT
ChatGPT
HotJar
HotJar
Google Analytics
Google Analytics
Spine
Spine
I’ve WORKED for...
With extensive experience across Creative Tech, E-learning, and Advertising. I’ve had the privilege of designing for these leading global brands.
Experience
Head of Creative – Aer Studios
Jan 2022 - May 2025 (Bath)
Led a small team of UX/UI/UR designers at an award-winning B-Corp creative tech studio focused on meaningful digital products. As part of the senior leadership team, I helped shape strategy, creative vision, and company culture, while remaining hands-on across key projects.
I worked on discovery, UX, UI, art direction, and motion for impactful projects including BBC, Dogs Trust, GOSH’s Neverland, Diabetes UK, CNN, RadioPlayer, and Roman Baths.
My role combined leadership and craft:
Line-managed and mentored a growing design team, interns, and freelancers
Played integral role in pitches, stakeholder workshops, co-design and user testing sessions
Actively involved in project delivery. From discovery and research to detailed UI design, prototyping, and art direction.
Played a key role in the creation of the award-winning Data Escape Room, recognised by BIMA and Fast Company
Instrumental in winning a competitive pitch that secured a spot on the BBC UX&D four-year roster — one of just 8 agencies selected from hundreds
Senior UI/UX Designer – Aer Studios
Oct 2016 – Jan 2022 (Bath)
Hands-on design across apps, websites, games, and e-learning for brands like BBC Bitesize, Cartoon Network, The Beano and Tate Gallery.
Director – AntPixels (Freelance)
Oct 2015 – Feb 2016 (London/Surrey)
Freelance roles with agencies including Fuse Creative, Webcredible, Diverse Interactive, and Engine. Designed UI and UX for clients like Saga, Prudential, BAE Systems and Unibet.
Head of Interactive Design – Smart Cookie
Nov 2013 – Jun 2015 (Guildford)
Led a small team of UX/UI designers delivering digital projects for British Airways, American Airlines, Airbus, Bloomberg, and BAE Systems. Oversaw creative output and team development.
Associate Creative Director – We Are Experience
Mar 2012 – Nov 2013 (London)
Led creative on UX-driven projects for clients including Transport for London (TfL), Barclays, Cineworld, Zurich, and Savills. Line managed designers and contributed to pitches, workshops, and stakeholder presentations.
Creative Design Lead – We Are Experience
May 2011 – Mar 2012 (London)
Art direction and hands-on design for clients including Barclays Wealth, TfL, Zurich, National Express and Chiltern Mainline. Collaborated with researchers, strategists, and developers on end-to-end digital experiences.
Senior Digital Designer – Fresh Egg
Dec 2010 – May 2011 (Worthing)
Delivered creative and front-end work for Channel 4, The Sanctuary, and Simpsons Travel. Worked closely with SEO and dev teams.
Head of Digital Design – Designate
Jan 2010 – Dec 2010 (Brighton)
Led digital delivery for P&O Ferries, LV=, and Vanquis Bank. Art directed freelance teams and shoots; hands-on with UI, motion, and front-end.
Digital Art Director – Designate
Dec 2007 – Jan 2010 (Brighton)
Web Designer – Designate
Jun 2005 – Dec 2007 (Brighton)
Multimedia Designer – Digitalbrain
Sep 2002 – Jun 2005 (Brighton)
About Me
I’m Anthony Butterfield, a creative leader, UX&D designer and art director committed to designing user-centered, impactful digital experiences.
As a strategic design thinker and problem solver, I’m passionate about crafting compelling, innovative, and usable digital products and experiences across multiple platforms.
My expertise spans product discovery, research, and concept ideation through to the final design execution and continuous enhancements, ensuring every design solution is thoughtful, engaging, and effective.
Core Skills
Art Direction
UX & UI Design
Prototyping
User Research
Journey Mapping
Storyboarding
Branding
Workshop Facilitation
Audio & Video Editing
Line Management
Motion Design
Game Design
Script Writing
Social Media
Tools
Figma
Framer
Photoshop
Illustrator
Premiere
After Effects
Lottie
MidJourney AI
Runway AI
Firefly AI
ChatGPT
HotJar
Google Analytics
Spine
I’ve WORKED for...
With extensive experience across Creative Tech, E-learning, and Advertising. I’ve had the privilege of designing for these leading global brands.
Experience
Head of Creative – Aer Studios
Jan 2022 - May 2025 (Bath)
Led a small team of UX/UI/UR designers at an award-winning B-Corp creative tech studio focused on meaningful digital products. As part of the senior leadership team, I helped shape strategy, creative vision, and company culture, while remaining hands-on across key projects.
I worked on discovery, UX, UI, art direction, and motion for impactful projects including BBC, Dogs Trust, GOSH’s Neverland, Diabetes UK, CNN, RadioPlayer, and Roman Baths.
My role combined leadership and craft:
Line-managed and mentored a growing design team, interns, and freelancers
Played integral role in pitches, stakeholder workshops, co-design and user testing sessions
Actively involved in project delivery. From discovery and research to detailed UI design, prototyping, and art direction.
Played a key role in the creation of the award-winning Data Escape Room, recognised by BIMA and Fast Company
Instrumental in winning a competitive pitch that secured a spot on the BBC UX&D four-year roster — one of just 8 agencies selected from hundreds
Senior UI/UX Designer – Aer Studios
Oct 2016 – Jan 2022 (Bath)
Hands-on design across apps, websites, games, and e-learning for brands like BBC Bitesize, Cartoon Network, The Beano and Tate Gallery.
Director – AntPixels (Freelance)
Oct 2015 – Feb 2016 (London/Surrey)
Freelance roles with agencies including Fuse Creative, Webcredible, Diverse Interactive, and Engine. Designed UI and UX for clients like Saga, Prudential, BAE Systems and Unibet.
Head of Interactive Design – Smart Cookie
Nov 2013 – Jun 2015 (Guildford)
Led a small team of UX/UI designers delivering digital projects for British Airways, American Airlines, Airbus, Bloomberg, and BAE Systems. Oversaw creative output and team development.
Associate Creative Director – We Are Experience
Mar 2012 – Nov 2013 (London)
Led creative on UX-driven projects for clients including Transport for London (TfL), Barclays, Cineworld, Zurich, and Savills. Line managed designers and contributed to pitches, workshops, and stakeholder presentations.
Creative Design Lead – We Are Experience
May 2011 – Mar 2012 (London)
Art direction and hands-on design for clients including Barclays Wealth, TfL, Zurich, National Express and Chiltern Mainline. Collaborated with researchers, strategists, and developers on end-to-end digital experiences.
Senior Digital Designer – Fresh Egg
Dec 2010 – May 2011 (Worthing)
Delivered creative and front-end work for Channel 4, The Sanctuary, and Simpsons Travel. Worked closely with SEO and dev teams.
Head of Digital Design – Designate
Jan 2010 – Dec 2010 (Brighton)
Led digital delivery for P&O Ferries, LV=, and Vanquis Bank. Art directed freelance teams and shoots; hands-on with UI, motion, and front-end.
Digital Art Director – Designate
Dec 2007 – Jan 2010 (Brighton)
Web Designer – Designate
Jun 2005 – Dec 2007 (Brighton)
Multimedia Designer – Digitalbrain
Sep 2002 – Jun 2005 (Brighton)